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Saturday, April 24, 2010

Movie Marketing Jumps the Shark

Open Screen Day at The Chronicles of Nani. My honey requested a photo on my digital camera when I was grocery shopping and a little space for a guest blog spot. I'm only too happy to say, "yes!"

Guest blog written by Nani's wonderful, sexy, loving husband:

Did you have a big party at your house this week because the movie Avatar was released on home video? No? Neither did we. But apparently lots of people were expected to do so, at least by the people at Kroger supermarkets. Not only was the movie itself available for sale at the grocery store, so also were specially decorated cakes and cupcakes, slathered with blue icing and festooned with movie imagery.

Now, I'll admit right up front I'm not a big movie buff. I don't go to the theater very often, and the three DVDs I requested for Christmas were all of films from the 1970s and 1980s. I haven't seen Avatar, and I understand it was a big moneymaker, if for no other reason than way-out-there special effects. And I suppose if you have kids who like to watch the same shows over and over again -- I did see the original Star Wars about five times when I was 11 -- you might be able to justify buying more movies on video than I do, too. But a party at home to watch a movie you just brought home from the supermarket? Really?

This is not completely new territory at Kroger. Every year they have specially decorated foods on display for the Ohio State-Michigan game, and for the Super Bowl. They even had special-color M&Ms for OSU-Michigan a few years ago, but around here that game is BIGGER than the Super Bowl, even when one of the two teams stinks. Guess that's because the Lions and the Browns have never been to the Super Bowl. But I get why they do the special spreads for events like the football games: people really do get together to watch them. So my question returns: Did you have a big party at your house this week because the movie Avatar was released on home video? Do you know anyone who did? Or did most of those blue cupcakes end up at your local homeless shelter by Friday?


3 comments:

Edna B said...

Sorry to say, I did not have company in to watch the film "Avatar." I do not own the film on DVD, nor have I been to them movies to watch it on the big screen.

Those pretty blue cupcakes, etc, just don't turn me on even if they are really pretty. I don't like a lot of goo on my cake.

I am not a football fan, but I DO LOVE BASEBALL and the RED SOX. And no, I don't make, or buy, special cakes topped off with lots of goo shaped like a baseball stadium. Mmmmmm, now that could be a great idea for a sports cake!!

I guess the bottom line here is that if those little blue cakes were here, they would most likely have ended up in a homeless shelter.

I'm off now to start some laundry. You have a fantastic day. Hugs, Edna B.

knittinjen said...

Haha, no, I did not have an Avatar party - or know anybody who did. I mean, if they were that excited about it, wouldn't they have already seen it numerous times in the theaters? On the other hand, if they had Harry Potter or Twilight cupcakes, my daughter would probably have wanted me to get some and invite some people over when we bought those DVDs. Thankfully our local Festival is not so corny! Now I'm with you on the not-keeping-up thing, though, I saw the pic and thought it was Monsters, Inc. !!! :)

seamhead gypsy said...

No party for us and I don't plan on purchasing the movie either. However, Kroger has manipulated me to purchase other movies in the past. Most recently, Alvin and the Chipmunks, the squeakal. The sad truth about that purchase is that we (Katie & I) had seen the movie in the theater, making it only 1 of 3 movies I saw in a theater all year!